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IMAGINE A WORLD OF
EXPANDED ENTERTAINMENT
EXPERIENCES

AM ILLUMINATION

EXPERIENCE THE MAGIC
OF CHRISTMAS

CHRISTMAS IS ALL
AROUND YOU, AND SO
THE FEELING GROWS...

TRUE GLOBAL EXPERIENCE

Together, we build space differentiation, through integrated and sensorial illumination projects.

With a track record of more than 300 different projects delivered in various geographies.

EMOTIONAL CHRISTMAS

A Christmas with beauty, interactivity, engagement and entertainment. All delivered with Joy

SHAREABLE AND MEMORABLE

Let each Christmas be a new opportunity to bond, experience traditions and make new connections in a shareable atmosphere

CREATIVE CONCEPTS

Co-created creativity expressions; a multidisciplinary team alongside continuous innovation result in tailored lighting experiences

UNIQUE VISITOR DESTINATIONS

Build loyalty, engage visitors, get notoriety and increase footfall with our unique projects

AM LIVE

EXPERIENCE THE POWER
OF THE STORY

LIVE CELEBRATIONS
OF MAGIC AND FUN

EXTRAORDINARY LIVE SHOWS

We bring the Magic of live shows on Ice to any location with our own portable theatres.

8 different Live Shows on Ice, from Cinderella, Nutcracker, Snow White, Beauty and the Beast, Alice in Wonderland, The Amazing Chocolate Factory, Wizard of Oz and Peter Pan

TIMELESS STORIES AND ENCHANTING MUSIC

The fantasy, romance, adventure and fun of timeless tales with a new twist. All the feeling of pure Magic and Joy

MAJOR PRODUCTIONS

Shows designed with dazzling lights, original soundtracks, lavish costumes and impressive scenarios. Special effects masterfully executed for the most unforgettable sensorial experience

INCREDIBLE TALENTS

Presenting live, singing choreographies intertwined with the artistry of ice skating and dancing. All this, by our talented cast of performing actors

UNFORGETTABLE MOMENTS

An opportunity to bond with family and friends, with the audience and the cast. In a friendly atmosphere, full of friendly faces.

AM FUN&PLAY-ICE

EXPERIENCE THE DELIGHT
OF ICE AND SNOW

THE MAGIC OF ICE
WHEREVER YOU ARE

REAL ICE EXPERIENCES

Skates, slides and ice rinks that become a favourite spot to all those who enjoy having fun.

Over 50 projects delivered on different geographies. Implementations ranging from -5º in colder regions to 40º during summertime.

REAL ICE FOR REAL PEOPLE

Skate, slide and snow play, entertainment for kids and adults using sustainably generated real ice

SEAMLESS AND EASY

Beginning with the ice and skates’ comfort, right to the seamless ticketing system, we design a smooth user experience

UNIQUE CUSTOMER EXPERIENCE

Feel and smell the ice, enjoy live music, indulge in a cup of tea in an atmosphere where light, sound and decoration create a bespoke experience

SOCIAL MEETING PLACE

An opportunity for friends and families to connect, increasing dwell time and repeat footfall and loyalty

AM FUN&PLAY

EXPERIENCE THE JOY
OF PLAY

GET PHYSICAL, JUMP IN!
PLAY AND HAVE FUN

A FUN RETAILTAINMENT EXPERIENCE

An opportunity to meet, chill, play and have fun at 8 different engaging thematic experiences.

This top of mind experience has a 4.9 rate in satisfaction, 4.8 rate word of mouth recommendation and a high repeat visit rate, all with positive emotions.

ADAPTIVE ENGAGING ENTERTAINMENT

Engagement becomes easy and natural whether you are an introvert or extrovert, you play, relax, make new friends jump and dive, for all ages

SOCIAL AND SHAREABLE

A must do experience, an opportunity to play, relax, meet and make new friends, in a fun way, take pics to share and remember

MODULAR THEMED PLAY PARKS

Interact at different thematic settings that stimulate imagination in a relaxed and safe environment

HIGH TRAFFIC EXPERIENCE

Built with a happy mindset, fostered by positive emotions, this is a high traffic experience that increases dwell time, repeat footfall and loyalty

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© 2020Design by

Find out more:

© 2020

Design by